KeyForge Website
The KeyForge website started from a designer’s original direction and gradually grew into a much larger platform. I built and adapted the site in WordPress and WooCommerce, creating new pages, custom functionality and integrations as the product and brand evolved.
My role
Web development, Technical direction, Product renders
Industry
Productivity hardware / Consumer tech
WordPress
eCommerce
Custom plugins
Maintenance
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Beyond the basic eCommerce
KeyForge needed more than a basic online store.
The site had to present the products properly, explain how they fit into the wider ecosystem, and support a few workflows that standard plugins didn’t cover particularly well.
As those needs grew, I built custom functionality instead of stacking more plugins on top of each other, including Klaviyo + Elementor forms integration, returns handling and automatic invoice generation.
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Built around
the product
I developed the site from the original design direction and gradually expanded it with new pages, layouts and functionality as KeyForge evolved.
Some pages followed the initial designs closely, while others were created from scratch using the same visual language, giving me room to adapt the website without losing the identity established at the beginning.
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Ongoing
maintenance
The work didn’t stop once the website went live. I continue to maintain and improve it, from WooCommerce updates and technical fixes to performance work, SEO and new features.
I also handle product renders and visual assets where needed, helping keep the website consistent with the products and making sure the whole experience continues to feel like one connected brand.