Roi Honey Goods
A custom WordPress and WooCommerce store built around the brand’s existing visual direction. I handled the technical development, mobile UI/UX, integrations, SEO, performance and ongoing maintenance, while adapting the experience as the shop and content grew.
My role
Web Developer & Technical Lead
Industry
Food & eCommerce
WordPress
eCommerce
Custom Integrations
SEO & Performance
![]()
The Challenge
Turning the design into a complete shopping experience
The project started from an established desktop design, but there was still a lot to solve beyond simply recreating the layouts in WordPress. The store needed to work smoothly across devices, keep the brand experience consistent and make browsing products feel straightforward.
I was fully responsible for the mobile UI/UX, adapting the original direction for smaller screens and making practical decisions where the desktop design didn’t translate directly.
![]()
The Solution
A store built around products and content
I developed the site in WordPress and WooCommerce, handling the technical direction, integrations, SEO, performance and ongoing maintenance as the project evolved.
One of the more useful details is the connection between products and recipes, making it easier for visitors to discover how the products can actually be used instead of treating the shop and recipe content as two separate parts of the site.